About Us
At Sequent, we help leaders turn insights into bold, future-ready strategies that drive real results.
Welcome to the next level of data-driven.
Being data-driven isn’t just about collecting data—it’s about understanding it in the right context. We help you combine your data with market research, landscape analysis, audits, and testing to make sure you see the full picture; because without that context, even the best data can lead you in the wrong direction..
We’ll help you be ready for anything.
In a challenging economy, it’s crucial to be clear about what your target audience needs and to seize every opportunity to stay ahead. Our proprietary frameworks (Essential Insights™ and Tractometry™) are the foundation of our lean, “always on” approach to market and audience intelligence, so you have the answers when you need them – fast.
Let’s tap into every perspective.
What sets Sequent apart is our authentic belief in co-creation. We don’t just give you a strategy—we work with your team to help them develop it. By bringing together key leaders from across your organization—Marketing, Sales, Product, Customer Experience, and more—the end result is a strategy that’s not only insightful but also truly yours. Along the way, your team builds the strategic muscles and courage to make the best decisions about your go-to-market approach.
Step by step, through increased data literacy and strategic acumen, your team will develop the confidence to be BOLD—together. That’s where real transformation happens. With Sequent, you won’t just keep up with the market; you’ll lead it.
Meet Our Founder
Sequent was founded by Sarah Weaver, an insights-driven strategist who helps executives and their teams find a better way to create what’s next. Along with her contagious enthusiasm for collaborative strategy development, Sarah brings two decades of cross-functional, cross-industry leadership experience to her consulting practice.
Sarah’s expertise in business intelligence, data science, market research, and commercial strategy has been developed within several leading Fortune 500 corporations including Pfizer, Citi, Bausch + Lomb, and Constellation Brands. In these organizations, she held progressive roles in strategy, marketing, market insights, consumer research, data science, forecasting, and operations. Her background also includes working for agency providers, on consumer-focused accounts that included Starbucks, Microsoft, Dick’s Sporting Goods, MassMutual, and Facebook. She also supported a number of healthcare clients including Welch Allyn, Teleflex, Carestream Health, and Quest Diagnostics.
Prior to founding Sequent, Sarah worked for Paychex as their Director of Marketing Strategy and Segmentation.
She looks forward to applying her diverse background to your commercial challenges!